E‑Auction: Advertisement Rights for Static & Digital Media in Lahore (Horticulture Agency)
Notice advertisement published in Dunya on Saturday, 6 June 2026, listed under Lahore. Issued by E‑Auction.
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Horticulture Agency, Lahore invites bids by e‑auction from registered advertising firms (registered with PHA and registered with the Security and Exchange Commission of Pakistan / Registrar of Firms) for advertisement rights at multiple static and digital locations across Lahore. Available lots include LED streamers (6x3), pedestrian bridges and underpasses, and flyover branding. Each lot has a specified annual reserve price and a bid security amount.
Eligibility & procedure: Only firms/advertisers duly registered with the SECP or Registrar of Firms may participate. Bids will be accepted by e‑auction; each lot requires the stated bid security (amounts shown per lot). Interested parties should prepare to bid on individual lots as listed.
Selected auction lots (annual reserve price and bid security shown):
| Category | Location / Lot | Quantity | Reserve Price (Rs per annum) | Bid Security (Rs) |
|---|---|---|---|---|
| LED Streamers (6x3) | Kalma Chowk Flyover | 36 | 241,150 (per pole) — Total 8,681,400 | 434,070 |
| Azadi Flyover | 100 | 250,000 (per pole) — Total 25,000,000 | 1,250,000 | |
| Do More Flyover (Circular Road) | 62 | 150,000 (per pole) — Total 9,300,000 | 465,000 | |
| Nusrat Hospital to Lake City (Pine Avenue) | 21 | 200,000 (per pole) — Total 4,200,000 | 210,000 | |
| Pedestrian Bridges / Underpasses | PECO Road near Bhala Stop Bridge (double side) | — | 1,000,000 | 50,000 |
| Near Lytton Road / similar bridge locations | — | ~1,000,000–1,300,000 (various lots) | ~50,000–65,000 (per lot) | |
| Selected underpass locations (multiple lots) | — | Up to 2,500,000 | 125,000 | |
| Flyover Branding | Munir Niazi Flyover in front of Siddique Trade Center | — | 4,500,000 | 225,000 |
| Other flyover bridge panels and SMD panels (various locations) | — | Reserve prices vary by location | Bid securities shown per lot |
Notes: Each lot on the printed schedule lists the exact location, quantity, annual reserve price and required bid security. Bidders must be duly registered and will participate through the e‑auction process. The advertisement contains the full lot list and terms for submission and auction.
Published in Dunya on Saturday, 6 June 2026. DailyAds.pk indexes newspaper advertisements; the original notice and the issuing organisation remain the source for final terms and eligibility.
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