Pakistan Tobacco Company – Letter of Intent for Printing, On-ground Activations, Merchandising & Brand Support (Tender Y24/ROC/FLT/02)
Pakistan Tobacco Company – Letter of Intent for Printing, On-ground Activations, Merchandising & Brand Support (Tender Y24/ROC/FLT/02) · Islamabad · The News International,
Tender advertisement published in The News International on Saturday, 20 June 2026, listed under Islamabad. The last date printed on the advertisement was Monday, 6 July 2026 and has passed.
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Pakistan Tobacco Company Limited (PTC) invites Letters of Intent from qualified vendors for the provision of printing, retail merchandising, on-ground/offline activations, brand ambassador recruitment/deployment and branded giveaways. Submission must reference Tender No. Y24/ROC/FLT/02.
| Category | Scope / Key Requirements |
|---|---|
| Offline Activations | Develop activation concepts aligned with brand objectives; execute end-to-end on-ground activations (retail takeovers, watch parties, consumer engagement zones); deploy and supervise promoters, hosts and activation staff; manage permissions, venue approvals and event operations. |
| Merchandising | Design and deliver retail merchandising touchpoints and units for modern trade and general trade; production and installation of POS material (stickers, trade letters, packing solutions); flex & vinyl printing, installation, repair & maintenance; adapt artworks into high-quality print material; connect POS material to Regional/Area/Market offices. |
| Brand Ambassadors | Recruit, onboard and deploy qualified brand ambassadors across assigned markets; must demonstrate recruitment capability across key cities/regions; experience in FMCG/lifestyle/experiential marketing preferred; manage large-scale manpower operations including roster planning, attendance tracking and headcount maintenance. |
| Branded Giveaways | Conceptualise and deliver innovative promotional giveaways and branded marketing solutions for internal and external use. |
Eligibility & Mandatory Documents: Interested parties must submit company profile and demonstrate relevant experience (preferably with MNC/FMCG clients). Readily readable requirements include valid company registration, NTN/Tax documentation, GST certificates where applicable, evidence of past relevant work, audited financials/bank statements and compliance with Labour, Environmental, Health & Safety regulations. Parties with legal or criminal issues may be disqualified.
Submission instructions: Submit Letter of Intent and supporting documents both online and by courier (two submissions required). Online submission can be made via the QR code provided by PTC; hard copy (sealed envelope clearly bearing Tender No. Y24/ROC/FLT/02) must be sent to:
Head of Operations Finance – PK
Pakistan Tobacco Company Limited, 9th Floor, Serena Business Complex, Khayaban-e-Suharwardy, Islamabad.
Important notes: Letters of Intent received after the deadline will not be considered. The Company reserves the right to accept or reject any submission without assigning a reason. Final prices and terms will be requested from shortlisted parties; this Letter of Intent does not create a binding contract.
Tender number: Y24/ROC/FLT/02
Published in The News International on Saturday, 20 June 2026. DailyAds.pk indexes newspaper advertisements; the original notice and the issuing organisation remain the source for final terms and eligibility.