EOI: Digital LED Branding on Pedestrian Bridges — Metropolitan Corporation Islamabad

Metropolitan Corporation Islamabad (Directorate of Municipal Administration) invites Expressions of Interest (EOIs) from leading national and multinational companies, public sector enterprises, financial institutions, telecom operators, automobile manufacturers, FMCG companies, technology firms, real estate developers and other reputable corporate organizations for the installation, operation and maintenance of digital LED branding screens on selected pedestrian bridges along Islamabad Expressway and Srinagar Highway under a Three (03) Year Memorandum of Understanding (MoU).

Salient Features

• Agreement Period: Three (03) Year MoU.
• Screen allocation: Maximum allocation of three (03) screens per company.
• Display time: During routine operations, 50%–70% of display time may be used exclusively for the selected company's own branding; remaining time reserved for MCI/Government agencies.
• VIP/diplomatic movements: All screens shall display content provided by the Ministry of Foreign Affairs, MCI or other authorized government agency; no commercial content during such events.
• Responsibility: Selected company to be responsible for installation, operation, maintenance and associated costs.

Eligibility Criteria

• Valid registration.
• Sound financial standing.
• Demonstrated technical capability and satisfactory experience.

Submission & Evaluation

• EOIs must be submitted in sealed envelopes before the deadline.
• Eligible companies will be invited to give a technical presentation before the Evaluation Committee.
• Complete details and evaluation criteria are available in the EOI document.

Reference: PID(I)331/26